letterpress type sets…a matter of what not to do

One of the elements of good web design is a lack of the elements that make bad web design. With our team on your side, you will stay away from the design elements that end up creating a site that does not make the grade.

Some of the key elements that we will guide you with are:


Background and text well balanced, with the text big enough to read, but not too big and perfectly clear hierarchy of information.


Navigation buttons and bars easy to understand and use , with a consistent navigation throughout the site. Navigation buttons and bars provide the visitor with a clue as to where they are, what page of the site they are currently on.


Link colors coordinate with page colors. Links are underlined so they are instantly clear to the visitor


Buttons need not be big and clumsy. For good SEO every graphic should have an alt label and graphic links to have matching text links

general design

Fast pages downloads are important. A good use of graphic elements (photos, subheads, pull quotes) to break up large areas of text is highly recommended. Every web page in the site should look like it belongs to the same site, with repetitive elements that carry throughout the pages.